Netflix #UnitedByStories Campaign

This campaign showcases Netflix's commitment to diversity by promoting its inclusive content and highlighting the value of shared cultural stories.

Objective:
To position Netflix as a leader in diversity by emphasizing its rich library of authentic and inclusive narratives.

Target Audience:
Culturally savvy young adults aged 18-35 who value inclusivity and prefer streaming entertainment.

Strategy:
Encourage viewers to appreciate shared stories by showcasing Netflix’s diverse content, emphasizing how every culture’s story fosters global connections.

Vision Statement:
“To value all stories by promoting diverse, inclusive narratives that connect people.”

The #UnitedByStories campaign underscores Netflix's role in celebrating and amplifying authentic, diverse storytelling.